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Amazon Flex

Partner acquisition for the retail giant's gig-worker initiative

Partner acquisition for the retail giant's gig-worker initiative

Project type: Mobile UX/Creative

Role: UX Designer

Primary Stakeholders: Executive Creative Director, Agency CEO, Amazon Digital Product Director

Primary Stakeholders: Automotive VP of UX, SVP Automotive Product and Technology, SiriusXM CEO

Deliverables: User journeys, wireframes, development specs

Deliverables: Journey maps, flowcharts, IA charts, service blueprints, wireframes, high fi prototype

Introduction

How does the world's biggest retailer seamlessly deliver to the world's biggest customer base? By taking advantage of the gig-economy zeitgeist of course. And from there, Amazon Flex is born. Delivery routes are sourced to independent drivers, they pick up the packages from fulfillment centers and bring them straight to the customers.

Acceptance Criteria

Marketing Site

A mobile-first site showcasing the benefits of AMZ Flex, supported by real partner success stories

Sign Up Flows

Create a simple, friction-free path to screen potential partners for eligibility and drive them to the amazon flex mobile app

Showcase People

Use photoshoot assets to tell the stories of real 'Flexers' who have found success with the service

Journey Mapping

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

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When designing a digital signup experience for a client like Amazon it's important not to weigh it down with bells and whistles that don't serve a purpose. That was amongst our guiding principles when creating the gateway for one of the world's largest retailers' potential delivery contractors. It was paramount that the process to sign up was short and efficient while being informative enough to actually explain what the service actually is.

The Sign-Up Process

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

When designing a digital signup experience for a client like Amazon it's important not to weigh it down with bells and whistles that don't serve a purpose. That was amongst our guiding principles when creating the gateway for one of the world's largest retailers' potential delivery contractors. It was paramount that the process to sign up was short and efficient while being informative enough to actually explain what the service actually is.

Modern Success Stories

We wanted to showcase how achieving a life more catered to your personal goals can be better realized through delivering with Amazon.  So we dedicated a large chunk of real estate on the homepage to telling real stories of flex drivers and how the program offered them a flexible schedule earning good money while pursing their dreams when they're not delivering.

The users have told us they want all of their content in one place. That's all good in theory. But how, exactly, does one fit 12+ content formats, each with varying levels of control, playback behavior, user awareness, and constraints via DMCA into one easy-to-use, automotive product that causes minimum driver distraction?

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it’s interesting. The value in consolidation of content, easy access, giving me more content options with radio and music subscriptions. It’s nice to have that all consolidated.

~Brian

We learn to adapt and utilize stuff, and you don’t know until you know. If new vehicles have this, after six months you're clicked.

~Rick

I think it gets to the concept of having an all in one. I'm positive on the whole experience, but the biggest detail we still don’tknow about yet is the cost…

~John