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Design on Broadway

Web design and marketing design for the fast-paced, cutthroat world of NYC theater. Godspeed.

Web design and marketing design for the fast-paced, cutthroat world of NYC theater. Godspeed.

Project type: Creative, Web Design

Role: Art Director, UX Designer

Primary Stakeholders: Account Directors, Show Executive Production Teams

Primary Stakeholders: Automotive VP of UX, SVP Automotive Product and Technology, SiriusXM CEO

Deliverables: Web Design, animated banners

Deliverables: Journey maps, flowcharts, IA charts, service blueprints, wireframes, high fi prototype

Introduction

Amongst the multitude of odd things I can say I did while living in New York City was working on Broadway. It was a bucket list item I never knew I needed but am glad to have achieved. As the lead digital AD at a top Broadway/Live Event agency I had the opportunity to collaborate with extremely talented coworkers and dip my hands in some really fun and creative projects. Even got my name in a few Playbills. The trade off is that your clients are Broadway producers, not necessarily the patient type. Deadlines were fast and furious and, much like working on the stage productions themselves, full of joy and heartbreak. Two week turnaround for a website from design to coding-check! Animating web banners at 2am of a shows opening night to get review quotes in-check! Wanting to drain the contents of your head with a power drill-check! 

Building the Digital Brand

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

A consistent design system is not often a first thought in the world of finance communication strategies. MFS, by choosing to pursue an ownable and dynamic communication design, had a great opportunity to one-up the competition. Our task was no small one. Across a number of months we were to redesign the social posts, iconography, the information visualizations and the photographic guidelines. 

Social Creative

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

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Times have changed, and so has Nair. What used to be a gimmicky, tagline-based cream that left people with burns is now a gentle, convenient alternative to expensive, messy hair removal products. And they're not afraid to get real about it. Why burn yourself with hot wax when you can use Nair's Wax Strips right out of the box? Why cut yourself with a razor when you can use Nair's Argan Oil Shower power cream in 5 minutes? Co-opting the mic drop trope, we filmed sassy 10 second Snapchat videos and colorful social posts encouraging women to say goodbye to the old and welcome in the Nair.

Click to read more

Building the Digital Brand

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

A consistent design system is not often a first thought in the world of finance communication strategies. MFS, by choosing to pursue an ownable and dynamic communication design, had a great opportunity to one-up the competition. Our task was no small one. Across a number of months we were to redesign the social posts, iconography, the information visualizations and the photographic guidelines. 

Social Creative

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

Times have changed, and so has Nair. What used to be a gimmicky, tagline-based cream that left people with burns is now a gentle, convenient alternative to expensive, messy hair removal products. And they're not afraid to get real about it. Why burn yourself with hot wax when you can use Nair's Wax Strips right out of the box? Why cut yourself with a razor when you can use Nair's Argan Oil Shower power cream in 5 minutes? Co-opting the mic drop trope, we filmed sassy 10 second Snapchat videos and colorful social posts encouraging women to say goodbye to the old and welcome in the Nair.

Click to read more

Building the Digital Brand

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

A consistent design system is not often a first thought in the world of finance communication strategies. MFS, by choosing to pursue an ownable and dynamic communication design, had a great opportunity to one-up the competition. Our task was no small one. Across a number of months we were to redesign the social posts, iconography, the information visualizations and the photographic guidelines. 

it’s interesting. The value in consolidation of content, easy access, giving me more content options with radio and music subscriptions. It’s nice to have that all consolidated.

~Brian

We learn to adapt and utilize stuff, and you don’t know until you know. If new vehicles have this, after six months you're clicked.

~Rick

I think it gets to the concept of having an all in one. I'm positive on the whole experience, but the biggest detail we still don’tknow about yet is the cost…

~John